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False Positives Adventures in Technology, SciFi and Culture from Toronto

Sunday, July 11, 2004

Syndicated Ads, the next generation

ongoing posts on Syndicated Ads

Advertising As We Know It Is Broken In the era of Tivo, and multimodal conversation, and bandwidth saturation, the idea that advertising, the way it’s done today, is worth the money we spend on it today, is not defensible. Clearly we need something new.

Let me propose three kinds of syndication advertising feeds: a Temporary Shopper’s Feed, a Permanent Shopper’s Feed, and a Personalized Sellers’ Feed.

These kinds of modes are something that CentrSource addresses, so feeds of this kind would be the next step value add.

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