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False Positives Adventures in Technology, SciFi and Culture from Toronto

Tuesday, February 17, 2004

Local Ad Revenue

Via Emergic the NYTIMES asks E-Commerce Report: New Source of Online Ad Revenue: "Can small businesses be persuaded to pay for online advertising even if they do not sell their products or services on the Web?"

...25 percent of their searches were for merchants located near their homes or workplaces...online search advertising revenues in the United States will reach $2.5 billion this year and $3 billion next, and local search advertising will capture at least 15 percent of that market.


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