AskTog: Top 10 Reasons to Not Shop On Line

Via Tomalak's Realm comes AskTog: Top 10 Reasons to Not Shop On Line a dave letterman top ten list with a (horror) story for each one.

Here's my interpretation :

• Waiting for the pages to load: Don't assume they have a high speed connection; Never use a graphic for text; Every graphic must add real value (to the customer not the VP).


• Stupid promotional efforts make the company appear dim witted: Don't deceive or lie (ever or even a little) in order to bring customers to your site/company.


• Insufficient, unintelligible, or just plain wrong information for making a buying decision.


• Search can't find: be forgiving for Misspellings; "OR" searches instead of "AND" by default.


• Do you what my money: Sites that don't work on my browser/OS; Click the button to buy , only to be directed to call instead.


• Temporary shopping carts: sites that forget want I asked for or timeout because "I'm" to slow to respond / make up my mind / confirm with my friend.


• Sites that can't ship in-stock items in a timely fashion.


• One size fits none; entering credit card numbers and dates in in-fexible manners. Badly designed defaults.


• After the sale service: confirmation emails that no one has ever printed out.


• Buyer Protection guarantees that don't.