The Age of Engagement
'The Age of Engagement' is the theme of the online advertising conference AD:TECH, taking place now - April 25-27 - in San Francisco.
Morgan Stanley's Mary Meeker: (Yes that Mary Meeker!) have put up the presentation ( leads to 50 Page, ~6 Mb PDF file ) "More than ever, on-going interaction between brands and consumers is required if advertisers are to stay relevant and provide value."
AD:Tech have also put up a "blog" at www.adtechblog.com, plus PodCast's, found via Colin's Corner.
More commentary from the "Blog-o-sphere" via technorati.com
Categorized Under advertising/ADTECH