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False Positives Adventures in Technology, SciFi and Culture from Toronto

Tuesday, April 26, 2005

The Age of Engagement

'The Age of Engagement' is the theme of the online advertising conference , taking place now - April 25-27 - in San Francisco.

Morgan Stanley's Mary Meeker: (Yes that Mary Meeker!) have put up the presentation ( leads to 50 Page, ~6 Mb PDF file ) "More than ever, on-going interaction between brands and consumers is required if advertisers are to stay relevant and provide value."

AD:Tech have also put up a "blog" at , plus 's, found via .

More commentary from the "Blog-o-sphere" via

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