What's up with blogging, and why should you care?

The current state of Blog-dom (Bloger-hood? Blog-osphere?), both out side and within (or from) the corporate world (which is a more recent event). Via What's up with blogging, and why should you care? - TechUpdate - ZDNet

What's all the fuss about blogging? It looks and smells mostly like writing, self-expression conveyed in a chronological format that invites comments and the inclusion of a variety of media types and links, similar to a Web page or e-newsletter. In fact, blogs (weB LOG) provide a way for non-programmers or HTML jockeys to present their writings, ramblings, diaries, rants, marketing spiel, political advocacy, research or whatever online communication with simple, yet increasingly powerful tools.

It also notes the development of RSS new readers, and RSS search engines:

The combination of blogs, RSS and intelligent searching--and future generations of those technologies and concepts-may not be the 21st century equivalent of the Gutenburg printing press, but they will play an increasing important role in forming the opinions that lead to decisions big and small across personal and professional spheres.

All in all a good article from Dan Farber.