Behavior versus Context

A article [Via A VC] on "Behavior versus Context". Can you say Permission Marketing

I think the Internet is slowly becoming the medium of choice for almost all marketers.

Why?

Because it has the reach, the frequency, the measurability, and the ability to target like no other medium. And its incredibly easy to buy. More reach. More frequency. More accountability. More efficiency. Easier to buy. How can you beat that? You can't.