TiVo upgrade allows instant response to TV ads

via SlashDot, as reported on Yahoo! News, TiVo will now give advertisers direct access to viewers who are interested in their wares...Consumers can select an option to tell TiVo to release their contact information to an advertiser.

unfortunately it appears to be a pure "please spam me" invitation to the advertiser. No options, refined repsonses, control or protection for the consumer. No options or refined information for the advertiser. So much less than it could be...

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