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False Positives Adventures in Technology, SciFi and Culture from Toronto

Tuesday, March 15, 2005

Advertising in the age of the The CEO Consumer

Dave Winer writes on Advertising in the age of podcasts in which he makes several points which I'll summerized as :1. Every day you seek out commercial information; 2. most commercials are ANNOYING (by design); 3 How about creating commercial information that is Informative, Respectful, Entertaining;4. Instead of being intrusive assholes, be entertaining informers; 5 Hopefully the intrusive assholes can go away.

Which is what The CEO Consumer is all about.


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