Advertising in the age of the The CEO Consumer
Dave Winer writes on Advertising in the age of podcasts in which he makes several points which I'll summerized as :1. Every day you seek out commercial information; 2. most commercials are ANNOYING (by design); 3 How about creating commercial information that is Informative, Respectful, Entertaining;4. Instead of being intrusive assholes, be entertaining informers; 5 Hopefully the intrusive assholes can go away.
Which is what The CEO Consumer is all about.