21st Century: mass distribution of micro-produced content

Via Scripting News (Dave Winner)

Before the 20th Century we made our own entertainment, we entertained each other. Creativity was distributed. Along comes TV, radio, phonographs, CDs, mass produced print, and all of a sudden only the very best and most commercial of us are allowed to create. Now we're flipping back, because we can do mass distribution of micro-produced content. To the surprise and perhaps chagrin of the people on the last panel of the morning, this will flip around the equation in both business and politics. Demand will now tell supply what to make, instead of supply convincing demand to buy what they've created. Big big diff.

A Very Very Big Diff. And Mass produced content/ Mass distribution is fighting back.