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False Positives Adventures in Technology, SciFi and Culture from Toronto

Wednesday, June 30, 2004

"The Next Killer App Online" Is Here - And It's Centrsource

As seen on The Canadian Marketing Association's (CMA) CMA e-Communicator - June 2004


"The Next Killer App Online" Is Here - And It's Centrsource

What is CentrSource:
It's an online utility where consumers can go and respond to virtually any advertisement in their local area, whether its television, print,online or in-store. All at their convenience with total privacy and security. With no intrusive pop-ups or banners.

What it means to Advertisers: CentrSource offers dvertisers permission driven responses that link their online and offline content in a way that is completely complementary - and there are no set up fees or admin fees to use the utility. You only pay when a consumer "raises their hand". And it takes literally minutes to set up.



www.CentrSource.com

Here's the press release from the CMA Show


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