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False Positives Adventures in Technology, SciFi and Culture from Toronto

Friday, May 14, 2004

Marketing on Internet gets a boost

Via Globe and Mail : Marketing on Internet gets a boost

The study recorded growth in all types of marketing. But it found that businesses plan to spend a smaller portion of their marketing budgets on traditional media ads and more on sales promotions, direct marketing and Internet ads.

"In the past year, we've seen companies look for alternatives to more expensive TV and print advertising. There's a lot of experimentation going on with advertising over the Internet, especially direct advertising," Mr. Williamson said.

Very Good News, indeed....

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