This Blog has moved to http://www.falsepositives.com/

False Positives Adventures in Technology, SciFi and Culture from Toronto

Monday, April 28, 2003

Will Plain-Text Ads Continue to Rule?

Summary:
Text-only advertisements work far better than banners, but is this only due to their novelty? Search engine text ads will retain their superiority over time, but text ads on other sites will work only if they focus on directly meeting users' needs.

From Jakob Nielsen (making web site suck less since 1995). Actually supportive for the start-up that will not die.


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